Disclosure: Post and giveaway sponsored by Comcast Small Business, but all opinions are my own. Please read below this post for additional disclosure.
In reading through key posts on the Comcast Business community site, this one rang true for us as both an agency and for our clients. As an agency, we license a lot of technology, but we’re able to spread the costs out (and reap the rewards of using the technology) across all of our clients.
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Each quarter, we do an audit of the platforms we’re licensing and determining the value they’re bringing us our clients. Often, we cancel our subscriptions to some great platforms if they’re not providing the return we need them to.
This infographic from Comcast points out 3 key pillars you should take into consideration before making any technology investment:
- Business Plan – Before you invest, what’s your mission and market? Will the technology you’re investing support your vision?
- Filling the Gaps – Before you invest, is this technology that will help solve your problems, or will it cause more time and headaches with your staff?
- Get Advise – Before you invest, have you spoken to other industry leaders or colleagues? We often consult with clients on vendor selection since we’re very familiar with so many platforms on the market.
Outstanding advice that I’d encourage businesses to utilize and then come back to. Technology budgets tend to spiral out of control if you’re not watching them carefully!
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