Clickbank Ad Rotator
Home / Digital & Internet News / 6 Key Elements to a Successful SMS Marketing Campaign

6 Key Elements to a Successful SMS Marketing Campaign

Marketers continue to underestimate the effectiveness of text messaging (SMS) for marketing campaigns. It’s not as sophisticated as mobile applications and developed mobile websites – but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging… and the conversion rates may even be higher!

The Components of a Great SMS Marketing Campaign infographic from SlickText highlights 6 key points to consider when sending any text message marketing campaign. The graphics are solid, the information is actionable, and we hope you enjoy the information as much as we did putting it together!

6 Key Elements of an Effective SMS Marketing Campaign

  1. Create a valuable offer – without it, you’re going to lose valuable subscribers that have given you premium real estate to promote to them.
  2. Start with an offer – to attract and keep every subscriber immediately. If they think your message is a waste of time, they’ll unsubscribe.
  3. Include a direct call to action – that your subscribers can act on, whether it’s a discount code or direct link.
  4. Create a sense of urgency – your message should be sent when you want a subscriber to immediately respond.
  5. Make the offer exclusive – text messaging has an incredible open and conversion rate, don’t waste it on generic offers. Make your subscribers feel as though they’re special.
  6. Mention your brand name – so subscribers know who sent the message. Not everyone programs every number into their contacts.

Download SlickText’s SMS Marketing Guide for even more advice on optimizing your next text messaging campaign.


© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

Click Here For Original Source Of The Article

Check Also

‘Tis the Season… to Benchmark Against Seasonal Trends

‘Tis the Season… to Benchmark Against Seasonal Trends


For sites like my own, the holiday season could look quite depressing as I review analytics. Overall traffic is down along with organic traffic as my audience shifts to holiday mode and begins to put off efforts until after the New Year. It’s also a time when I have to reassure both myself and my clients that we’re performing well despite the negatives we see on month-over-month or seasonal declines. Key to reassuring yourself is to utilize Google Trends as a benchmark to analyze your traffic to. Good friends of mine own an Indianapolis pest control company. As fall turns

© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

Leave a Reply

Your email address will not be published. Required fields are marked *