Clickbank Ad Rotator
Home / Digital & Internet News / Adobe Digital Insights: The State of the Digital Union 2017

Adobe Digital Insights: The State of the Digital Union 2017

Adobe State of the Digital Union 2017

Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions:

  • Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and associated costs are increasing. Mobile search cost-per-click (CPC) has risen 11% between 2014 and 2016  Tweet This!. Mobile display cost-per-thousand impressions (CPM) has risen 12%, and video advertisements have risen 13%. While demand is part of the equation, I’m also curious if increased targeting technology is overcoming the return on investment.
  • Screen Selection Increases, but Time on Site is Down – Ugh… it’s annoying to me in a world of binge-watching that Adobe states, “attention span just keeps shrinking”. A lower time on site doesn’t mean that you’ve lost the attention of the visitor. People are multi-tasking and researching online with a plethora of options. So, if there are dozens of videos on a topic, expect your visitors to exit to review all their options before watching.1 in 5 people move on from a video ad after just 5 seconds and there‚Äôs been a 22-second drop in time spent on websites  Tweet This! year over year. Quality choice and competition continue to increase in availability.
  • Growth is Easy, Retention is Hard –¬†In the past three years, growing companies saw a 30% increase in new visitors  Tweet This! but 73% of those first-time visitors don’t return.
  • MarTech Silos –¬†40% of companies have multiple MarTech platforms, technologies, and silos  Tweet This!, making it difficult to track the prospect or customer journey across devices and platforms.
  • Consumers Don’t Appreciate Ads – I’m always curious about capturing the fact that¬†58% of marketers say they‚Äôre better at reaching customers but only 38% of customers agree  Tweet This! The fact is that, while consumers may not love advertising… it continues to work for advertisers. The holy grail for marketers is to develop content that’s appreciated, valued, and promoted in a manner that’s fully pleasing to their prospects.
  • Unified Customer Experiences – continue to increase in importance as customers seek to engage with brands in a manner they appreciate. And it works – ¬†job postings that blended technology and creativity saw 54% more visits than two years ago.

To compile this infographic, Adobe drew from 741 billion website visits, 450 billion ad impressions and 11 billion video starts. Wow!

Adobe State of the Digital Union 2017 Infographic


© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

Click Here For Original Source Of The Article

Check Also

Sage Advice from 40-Year Marketing Veteran Joel Book of Salesforce

Sage Advice from 40-Year Marketing Veteran Joel Book of Salesforce

Joel Book of Salesforce

When you look up the definition of¬†sage advice, it states¬†proceeding from or characterized by wisdom, prudence, and good judgment.¬†This defines the career of Joel Book. In my tenure at ExactTarget, my path crossed with Joel throughout events, prospect meetings, and client discussions… and I’m a better person and marketer for knowing him. Joel is the¬†Director of Digital Marketing Insight for Salesforce.¬†As a founding member of the Marketing Insights team for the Salesforce Marketing Cloud, Joel¬†teaches companies how to use customer


© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php