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An Interview with Bryan Wade, CEO of Sigstr: An Email Signature Marketing Platform

Bryan Wade, CEO of Sigstr

Over the last 12 years, Bryan has lived in the world of email. Bryan helped grow ExactTarget, the email marketing giant that would later be acquired by Salesforce, serving as the VP of Email Products. He then joined the leadership team as the SVP & Chief Product Officer at Salesforce Marketing Cloud. Bryan is now the CEO of Sigstr, an Indianapolis-based email signature marketing platform.

Sigstr provides an amazing platform for companies to manage their employees’ email signatures and insert dynamic, targeted content to communicate effectively both internally and externally. Sigstr integrates with leading CRMs to even segment and personalize the messages. The solution is incredibly affordable and great for every business – large or small. It integrates seamlessly with both Exchange and Gmail, the two largest providers of corporate email services.

Bryan discusses his history – from getting his degree in MIS, his work as a CRM consultant, his rise in ExactTarget and Salesforce, and all leading to his taking the helm of Sigstr. He shares some incredible advice that you won’t want to miss. I had the pleasure of working with Bryan at ExactTarget and enjoyed working with him – through any situation he was patient, calm, and focused.

It’s great to Bryan running his own company – know doubt he will establish a great culture within the organization.

We’ve written about Sigstr in the past – you’ll can check it out here. Sigstr recently launched an ABM feature, a feature that allows marketers to target accounts, industries or regions with specific content (and clickable CTAs) in employee email signatures.

© 2016 DK New Media.

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