Gartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their clients drive revenue. We discuss CallidusCloud’s second annual Sales and Marketing Sentiment Survey with Senior Vice President and Chief Marketing Officer Giles House.
CallidusCloud’s second annual Sales and Marketing Sentiment Survey has the answers to how the two sides feel about their processes, their technology and each other. In an era when alignment between sales and marketing is seen as critical to improving sales performance, the numbers show the alignment issue is becoming worse – and that solving the alignment problem is a bigger competitive advantage than ever before.
The Sentiment Survey discusses how sales pros and marketers feel about:
- Their organizations’ ability to automate sales processes
- The effectiveness of forecasting, analytics, and social media
- The performance of their counterparts
Giles is an experienced marketing executive with a proven track record of successfully marketing and selling business software and technology. At CallidusCloud Giles is responsible for the company’s global marketing activities, product strategy, communications, brand and sales enablement programs.
An Interview with Giles House
Listen to this amazing conversation regarding sales sentiment, the challenges of technology in the sales process, and the future of sales platforms.
If you don’t see the interview – be sure to click through to our post to listen.
© 2016 DK New Media.