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Sprout Social: Create, Preview, and Manage Social Chat Bots

Sprout Social: Create, Preview, and Manage Social Chat Bots

Sprout Social Bot Builder

Chat bots are all the rage and for good reason. Automating responses and capturing qualification data will save your sales, social media, and customer service teams a ton of time and energy. Chat bots are every bit as good as the hype that’s been preceding them. Customers may not even be aware that they’re dealing with an intelligent response system – and may be happier in the quick turnaround of helpful, accurate information. Sprout Social has released two bots, one


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Interview: Asheesh Jain and Chad Pollitt on Content Promotion Strategies

Interview: Asheesh Jain and Chad Pollitt on Content Promotion Strategies

Asheesh Jain and Chad Pollitt of Relevance

Asheesh Jain is the CEO of Relevance.com the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. He is an expert digital marketing strategist with more than fifteen years executive experience in leading a digital marketing agency. Chad Pollitt has been creating profitable online campaigns for over 15 years for some of the World’s most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing


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Why We Never Do Press Release Distribution Services Anymore

Why We Never Do Press Release Distribution Services Anymore

Press Release Distribution

One of our clients surprised us today, they let us know that they signed up for a Press Release Distribution service recommended by one of their partners where they could distribute their press release to over 500 different sites. I immediately groaned… here’s why: Press Release Distribution services don’t rank the content you promote at all, so unless someone’s actively listening for specific press releases, they’re often never found in search results. Press Release Distribution services are overrun by terrible,


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What is a Contract Management System? How Popular Are They?

What is a Contract Management System? How Popular Are They?

Contract Management

In SpringCM’s third annual State of Contract Management, they report that . Contract Management Systems provide an organization with the means to securely write or upload contracts, distribute the contracts, monitor activity, manage edits, automate the approval process, and aggregate contract statistics for reporting. It’s not surprising, but it is alarming that a vast majority of corporations send contracts via email. In fact, Spring CM reports that more than 85% of corporations still attach contracts to emails. 60% of survey


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5 Marketing Budget Mistakes to Avoid

5 Marketing Budget Mistakes to Avoid

Marketing Budget Mistakes

One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it. Flat budgets produce flat results… unless you find savings somewhere in the mix. This infographic from MDG Advertising, 5 Big Marketing Budget Mistakes


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Adapting and Responding to Feedback Drives Content Marketing Results

Adapting and Responding to Feedback Drives Content Marketing Results

Service Responsiveness

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance. According to 90% of the 150 brand marketers surveyed, responsiveness—or the ability to source, understand and then quickly react to feedback, preferences, and needs—is important, if not critical, to the delivery of an exceptional customer experience. Only 16 percent of marketers feel their organizations are extremely responsive to the consumer, failing to make changes to products, packaging, services, and experiences


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Insights: Ad Creative that Drives ROI on Facebook and Instagram

Insights: Ad Creative that Drives ROI on Facebook and Instagram

Facebook Advertising

Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it. Facebook marketing works extremely well, but it requires a scientific approach on managing and optimizing campaigns all day, every day. It’s easy to fail in


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Influencer Marketing: History, Evolution, and the Future

Influencer Marketing: History, Evolution, and the Future

Evolution of the Influencer

Social media influencers: that’s a real thing? Since social media became the preferred method for communicating for many people back in 2004, many of us can’t imagine our lives without it. One thing that social media has definitely changed for the better is that it has democratized who gets to be famous, or at least well-known. Up until recently, we had to rely on movies, magazines, and television shows to tell us who was famous. Now people can make use


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Navigating the Digital Marketing Journey | Oct. 10, 2017 | Rapid City, SD

Navigating the Digital Marketing Journey | Oct

Concept One - Douglas Karr

I’m proud to announce that I’ll be speaking at Concept ONE. Concept ONE is The Online Next-Gen Engagement Expo being held on Tuesday, October 10th in Rapid City, South Dakota. Concept ONE is a premiere business marketing event connecting industry experts to business decision-makers with one goal in mind – create better digital marketing. Navigating the Digital Marketing Journey: The 4 Challenges of Modern Digital Marketing and an Agile Roadmap to Success In this presentation, I’ll share the key challenges that every business is running


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By October 2017, You Need to Have a Transparent SSL Certificate

By October 2017, You Need to Have a Transparent SSL Certificate

Transparent SSL

Keeping ahead of security is always a challenge online. Nimbus Hosting has recently created a useful graphic, illustrating the importance of the new transparent SSL certificate initiative for eCommerce brands, as well as providing a comprehensive checklist to help with effortlessly moving your website to HTTPS. The infographic, Transparent SSL & How to Move Your Website to HTTPS in 2017 features examples of why this new SSL initiative is necessary. Some SSL Horror Stories Include French Spies – Google found that a


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