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An Interview with Bryan Wade, CEO of Sigstr: An Email Signature Marketing Platform

An Interview with Bryan Wade, CEO of Sigstr: An Email Signature Marketing Platform

Bryan Wade, CEO of Sigstr

Over the last 12 years, Bryan has lived in the world of email. Bryan helped grow ExactTarget, the email marketing giant that would later be acquired by Salesforce, serving as the VP of Email Products. He then joined the leadership team as the SVP & Chief Product Officer at Salesforce Marketing Cloud. Bryan is now the CEO of Sigstr, an Indianapolis-based email signature marketing platform. Sigstr provides an amazing platform for companies to manage their employees’ email signatures and insert dynamic,


© 2016 DK New Media.

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Google Makes Public Domain Images Look Like Stock Photography, And That’s a Problem

Google Makes Public Domain Images Look Like Stock Photography, And That’s a Problem

Stock Photos

In 2007, famed photographer Carol M. Highsmith donated her entire lifetime archive to the Library of Congress. Years later, Highsmith discovered that stock photography company Getty Images had been charging licensing fees for the use of these public domain images, without her consent. And so she filed a lawsuit for $1 billion, claiming copyright violations and alleging gross misuse and false attribution of nearly 19,000 photographs. The courts did not side with her, but it was a high-profile case. Highsmith’s


© 2016 DK New Media.

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Is Millennial Shopping Behavior Really That Different?

Is Millennial Shopping Behavior Really That Different?

Millennial Mobile

Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust that makes them too different from anyone else. The millennials I work with are fearless… much like I was at that age.


© 2016 DK New Media.

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All the Details You Need to Rank with Local SEO Marketing

All the Details You Need to Rank with Local SEO Marketing

Local SEO: Ranking for Local Search

We’ve really been having some fun with a local home service company here in Indianapolis and working on their inbound marketing efforts. Most of our experience to date has been working with enterprise clients who also hoped to rank regionally and we unlocked some great strategies for them. This specific client isn’t in any other city, though, and has a ton of competition here. We deployed an amazing site, built a great content library, produced some premium content, drove attention


© 2016 DK New Media.

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All You Need To Know About Ad Recovery

All You Need To Know About Ad Recovery

Ad Recovery

One of the biggest challenges for publishers and any marketer today are ad blockers. For marketers, rising ad blocking rates result in the inability to reach the coveted adblocking audience. In addition, high ad blocking rates lead to smaller ad inventory, which may eventually increase CPM rates. Since ad blockers came into play over a decade ago, adblocking rates have skyrocketed, acquiring millions of users and spreading to every platform. One of the latest findings of our research team at


© 2016 DK New Media.

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How Julius Is Increasing the ROI of Influencer Marketing

How Julius Is Increasing the ROI of Influencer Marketing

Influencer Marketing

Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and That’s why the total influencer marketing spend is estimated to increase from $1 billion to $5-10 billion in the next five years. But, to date, executing compelling influencer marketing campaigns has been a laborious, time-consuming process. First, you need to search social media accounts


© 2016 DK New Media.

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We All Hate Spam and Cold-Calling… Until We Don’t

We All Hate Spam and Cold-Calling… Until We Don’t

Sales Hook

On May 15th, I received an unsolicited email (aka SPAM) from an agency in Atlanta telling me what an explainer video was. I knew what it was, we’ve written about explainer videos extensively and published quite a few of our own. I didn’t respond to the email.  A week later, I get another email with a similar note. A week later, another one. I don’t respond to either. Four emails that I didn’t respond to or even click a link


© 2016 DK New Media.

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Understanding Your Customers’ Needs with Predictive Analytics

Understanding Your Customers’ Needs with Predictive Analytics

Predictive Analytics

For many sales and marketing professionals, it’s a constant struggle to derive any actionable insights from existing data. The crushing volume of incoming data can be intimidating and wholly overwhelming, and attempting to extract the last ounce of the value, or even just the key insights, from that data can be a daunting task. In the past, the options were few: Hire data scientists. The approach of getting professional data analysts to analyze data and come back with answers can be


© 2016 DK New Media.

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Complete™: Cross-Border Commerce from Translation, Shopping, through Fulfillment

Complete™: Cross-Border Commerce from Translation, Shopping, through Fulfillment

Cross-Border

Tony Bianco’s designs have been highly sought after in Australia for over forty years, and now the brand has catapulted into the world’s most influential fashion magazines and best-dressed lists by Australian models. Today, many top celebrities and models in the U.S. and throughout Europe can be seen wearing a variety of Tony Bianco shoes and accessories. To help accelerate their international expansion and cross-border demand, Tony Bianco is working with Pitney Bowes to provide a seamless, localized online shopping


© 2016 DK New Media.

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A 5-Step Plan to Optimize Your Checkout for Shoppers.

A 5-Step Plan to Optimize Your Checkout for Shoppers.

Mobile Ecommerce Checkout

According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median rate of 66% in the US. Online retailers who don’t offer a great mobile experience are likely to be missing out on business. It’s essential they keep shoppers their engaged through the entire checkout process. Below are 5 things retailers can do


© 2016 DK New Media.

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