Clickbank Ad Rotator
Home / Digital & Internet News / Demandbase + Integrate: Identify Decision-Makers in Target Accounts

Demandbase + Integrate: Identify Decision-Makers in Target Accounts

Account Based Marketing Infographic

We continue to write about the benefits of Account-Based Marketing (ABM). If you don’t understand what ABM is, we’ve explained ABM in previous articles as well as the steps necessary to implement a successful ABM strategy.

There are still challenges with ABM implementations, though. While 97% of B2B marketers reported that they are currently running or planning an ABM program and 60% of marketers use ABM to convert target accounts to leads or opportunities, the 1 challenge is the inability to identify specific decision makers within target accounts  Tweet This!

Demandbase enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. Integrate is a marketing software provider on a mission to arm demand marketers with the tools, insights, and integrations required to change the way they execute demand generation.

In a productized integration between the two, accounts demonstrating increased engagement from Account-Based Advertising are synchronized with Integrate’s software. Integrate then orchestrates demand generation campaigns across an ecosystem of media partners to engage key stakeholders within those accounts and generate leads. The qualified lead data is then imported into the client‚Äôs marketing automation system to be scored and injected into the sales process and reporting is pushed back to Demandbase‚Äôs Account-Based Advertising dashboard.

By transforming the process of demand generation, Integrate streamlines and automates prospect acquisition. In our work with Demandbase, we make it easier and faster to receive quality prospect data that is automatically populated in your database, rejecting leads that fail to meet your criteria so you get what you pay for. Because our solution works so quickly, marketers can act on leads instantly and sales people no longer have to spend time hunting for the right person in their target accounts. Jeremy Bloom, CEO of Integrate

The integration injects leads automatically into your Marketing Automation System, allowing you to nurture or qualify leads using your existing process. Additional details on the survey results and the Demandbase Integrate partnership is found in this infographic they produced:

demandbase-integrate-abm


© 2015 DK New Media.

Click Here For Original Source Of The Article

Check Also

Sage Advice from 40-Year Marketing Veteran Joel Book of Salesforce

Sage Advice from 40-Year Marketing Veteran Joel Book of Salesforce

Joel Book of Salesforce

When you look up the definition of¬†sage advice, it states¬†proceeding from or characterized by wisdom, prudence, and good judgment.¬†This defines the career of Joel Book. In my tenure at ExactTarget, my path crossed with Joel throughout events, prospect meetings, and client discussions… and I’m a better person and marketer for knowing him. Joel is the¬†Director of Digital Marketing Insight for Salesforce.¬†As a founding member of the Marketing Insights team for the Salesforce Marketing Cloud, Joel¬†teaches companies how to use customer


© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php