Clickbank Ad Rotator
Home / Digital & Internet News / Digital Assets & Content Leadership Exchange | Jan 22-24 | New York

Digital Assets & Content Leadership Exchange | Jan 22-24 | New York

Digital Assets and Content Management

As content velocity increases and the volume of digital assets grows exponentially maximizing those assets’ value hinges on managing them effectively. This two-part conference will provide innovative insights on how you can effectively monetize and maintain your digital asset infrastructure.

Attend IEN’s Digital Assets and Content Leadership Exchange for practical strategies to enable you to keep up with the increasing complexity and quickening pace of asset management and delivery. Don’t be left behind!

Register for Digital Assets & Content Leadership Exchange

Part I: Strategy & Monetization

  • How to extract greater value from your digital assets
  • The realities of integrating your asset management systems across the enterprise
  • Managing rights data to get the MOST out of content licensing
  • Rich Metadata—Your key to new monetization opportunities
  • Preserving and leveraging your brand history through digital asset management
  • Reduce, Reuse, Recycle: Secrets to achieving a more sustainable creative workflow
  • ‘Off-the-shelf’ vs. ‘build-it-yourself’—what is the best software solution for YOU?

Part II: Implementation & Stewardship

  • Key takeaways from experienced DAM and content stewards on what they’ve learned and what they would have done differently had they known what they do now
  • Digital content and asset managers as strategic partners—leveraging your department’s value
  • Digital Asset Management—Where did the boundaries around file types come from and are they still useful?
  • The evolution of content and digital asset management strategies and how to meet the new challenges
  • Where and how should digital content be stored to ensure both security and ease of access?
  • Evaluating the digital content and assets marketplace and key considerations when selecting a vendor
  • The future disruption of asset management—what role will AI play in optimizing the way digital content is stored, tagged, recalled, repurposed, monetized, etc?
  • Which skill sets are essential and how to find the right talent for the cross-functional roles within a mature and fully integrated digital asset management team
  • Increasing enterprise-wide tool use through effective training programs—hear from those who have done this successfully
  • Demonstrating departmental value through key metrics
  • Wringing greater returns out of assets through advances in metadata
  • Addressing the challenges of the media and file types of the near future

Register for Digital Assets & Content Leadership Exchange

Download a Sponsored Marketing Whitepaper:

5 Things You're Doing Wrong with Keyword Research

5 Things You’re Doing Wrong with Keyword Research

It’s no secret that some of the best ROI in digital marketing comes from SEO efforts. Download Now

Download a Sponsored Marketing Whitepaper:

5 Things You're Doing Wrong with Keyword Research

5 Things You’re Doing Wrong with Keyword Research

It’s no secret that some of the best ROI in digital marketing comes from SEO efforts. Download Now


© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

Click Here For Original Source Of The Article

Check Also

Content Analytics: End-to-End eCommerce Management for Brands and Retailers

Content Analytics: End-to-End eCommerce Management for Brands and Retailers

Content Analytics Vender Scorecard

Multi-channel retailers recognize the importance of accurate product content, but with tens of thousands of product pages added to their website every day by hundreds of different vendors, it’s nearly impossible to monitor all of it. On the flip side, brands are often juggling an overwhelming set of priorities, making it difficult for them to ensure each listing remains up-to-date. The issue is that retailers and brands are often attempting to address the problem of poor product content by implementing single-point solutions. They may have analytics technology that provides insight into problems with product listings, but they don’t provide the


© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php