Clickbank Ad Rotator
Home / Digital & Internet News / Get DK New Media’s Marketing Campaign Checklist Here!

Get DK New Media’s Marketing Campaign Checklist Here!

Marketing Campaign Checklist

As DK New Media continues to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their strategies that prevent them from meeting their maximum potential. I’ve been developing an on-demand digital marketing curriculum with a regional university to help bridge this gap. It’s based on the framework I use for all our clients documented graphically in our Agile Marketing Journey.

Along with the journey, I want digital marketing specialists to always have a process when sitting down to plan out any initiative. I called this checklist the Marketing Initiative Worksheet – it’s not limited to campaigns, it’s about every marketing effort you make, from a tweet to an explainer video.

NOTE: If you’re going to be at my keynote in South Dakota, you’re going to get a pad to bring home with you!

Here’s the list of questions I believe should be answered for every marketing initiative:

  1. What is the audience for this marketing initiative?
  2. Where is the audience for this marketing initiative?
  3. How many resources will this marketing initiative take?
  4. Are there efforts that we can coordinate with to maximize this initiative’s results?
  5. How will we measure whether this initiative is successful?
  6. How long will it take to see if this initiative is successful?
  7. What did we learn from this marketing initiative that can be applied to the next?

Marketing is all about measurement, momentum, and continuous improvement. Answer these 7 questions with every marketing initiative and I guarantee you’ll see improved results!

DK New Media Marketing Initiative Worksheet

I hope you enjoy the worksheet as you move forward with your initiatives, let me know how it helped you!

Download the Marketing Initiative Worksheet

Download a Sponsored Marketing Whitepaper:

Are You Using Email Marketing?

Are You Using Email Marketing?

The Ultimate Guide to Email Marketing for Home Service Businesses. Download Now

Download a Sponsored Marketing Whitepaper:

Are You Using Email Marketing?

Are You Using Email Marketing?

The Ultimate Guide to Email Marketing for Home Service Businesses. Download Now


© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

Click Here For Original Source Of The Article

Check Also

‘Tis the Season… to Benchmark Against Seasonal Trends

‘Tis the Season… to Benchmark Against Seasonal Trends

Seasons

For sites like my own, the holiday season could look quite depressing as I review analytics. Overall traffic is down along with organic traffic as my audience shifts to holiday mode and begins to put off efforts until after the New Year. It’s also a time when I have to reassure both myself and my clients that we’re performing well despite the negatives we see on month-over-month or seasonal declines. Key to reassuring yourself is to utilize Google Trends as a benchmark to analyze your traffic to. Good friends of mine own an Indianapolis pest control company. As fall turns


© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php