Clickbank Ad Rotator
Home / Digital & Internet News / How the Internet Revolutionized Offline Retail

How the Internet Revolutionized Offline Retail

Offline Retail

If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make a purchase after a local search with 18% of these being made within 1 day  Tweet This!

The Internet has changed how businesses operate and customer shop forever. From simple things like customers looking for the phone number of a store online to the development of the Internet of Things (IOT) – the retail landscape has changed dramatically. It’s important for retailers to keep up or risk getting left behind. Storetraffic.com

This infographic from Store traffic provides a snapshot of how the Internet has and will continue to play a roll in the shopping experience. The basics include ensuring your accurate business location, phone number, and hours appear in search and directory listings. Next steps are to ensure your business appears where people are looking for your products – like in social media conversations.

And finally, it’s the ability to directly interact with your customers through mobile and IoT devices. One example that I continue to use personally is the Keyring mobile app. As I’m driving, the mobile app often notifies me of an offer or discount in a retailer that’s nearby.

The State of the Internet of Things study from Accenture Interactive found that nearly two-thirds of consumers intend to purchase a connected home device by 2019, while ownership of wearable technology is expected to double year over year in 2016. Accenture predicts that IoT will be particularly disruptive to the retail industry in three areas:

How the Internet Revolutionized Offline Retail


© 2016 DK New Media.

Click Here For Original Source Of The Article

Check Also

Why We Never Do Press Release Distribution Services Anymore

Why We Never Do Press Release Distribution Services Anymore

Press Release Distribution

One of our clients surprised us today, they let us know that they signed up for a Press Release Distribution service recommended by one of their partners where they could distribute their press release to over 500 different sites. I immediately groaned… here’s why: Press Release Distribution services don’t rank the content you promote at all, so unless someone’s actively listening for specific press releases, they’re often never found in search results. Press Release Distribution services are overrun by terrible,


© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php