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How to Measure and Improve Your Twitter Marketing Strategy

Twitter Marketing and Analytics

There’s not too much news on the Twitter front and I have yet to hear back from Jack on my Open Letter to Twitter. That said, I still use Twitter daily, find value amongst the deafening noise, and wish for it to succeed. Can you utilize Twitter to help promote your personal brand, corporate brand, products, or services? Of course!

Fifty-seven percent of users have discovered a new small- or medium-sized business on Twitter  Tweet This!, and of those people, half followed through and shopped at the company’s store or website. Furthermore, your followers can be a powerful force for your bottom line: three out of five followers made a purchase based on something they saw on their feed, and 43% plan to make multiple purchases from companies they follow. SurePayroll

SurePayroll developed this infographic – Simple Twitter Analytics Tips to Immediately Improve Your Engagement – translating Twitter’s marketing and measurement tips into this detailed infographic:

  • Visibility – regardless of content, just having a corporate branding account improves the perception of a brand to consumers.
  • Call to Action – consumers are more likely to take action on information in Twitter than via a site, social deal, email, or direct mail.
  • Purchase – three out of five followers made a purchase from a small to medium-sized business based on something they saw on Twitter.
  • Metrics – engagement rate, follower growth, and clicks are the most important metrics according to Twitter.

The infographic goes into detail to explain the multiple reports and dashboards available in Twitter’s Analytics, including Tweet Activity and Audience Insights.

Visit Your Twitter Dashboard

How to Increase Engagement on Twitter

  • Tweet at the right time using tools like Followerwonk, Buffer, or Hootsuite’s data and auto-posting.
  • Tweet the right content using photos, videos, quotes, statistics and hashtags to boost sharing.
  • Tweet the right way by posting multiple times a day, repeating tweets, using Twitter chats, live tweeting events, and thanking those who share content.
  • Experiment with different wording, formats, and taking polls.
  • Use tools like Followerwonk and Buzzsumo to find and follow influencers.


© 2016 DK New Media.

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