Clickbank Ad Rotator
Home / Digital & Internet News / How to Time Your 2016 Holiday Marketing Campaigns

How to Time Your 2016 Holiday Marketing Campaigns

holiday-marketing-campaign-timing

Did you know that if you send your Christmas-themed campaigns a couple weeks early, the result can be 9% lower open rates? This is just one tidbit of valuable information that MDG Advertising released in its infographic, Holiday Marketing 2016: 5 Must-Know Trends for Brands.

You should take a look at your own open rates of emails from previous holiday marketing campaigns to identify the proper time to send – it will have a significant impact. MDG provided the results of a recent analysis of millions of holiday-themed emails from 2014 and 2015 and found the following:

  • Christmas-themed email campaigns sent December 1-15 resulted in a 6% lower open rate  Tweet This!
  • Christmas-themed email campaigns sent December 15-25 resulted in a 3% higher open rate  Tweet This!
  • Black Friday Emails sent on Friday receive higher open rates than if they’re sent after  Tweet This!
  • Cyber Monday Emails sent on Monday receive lower open rates than if they’re sent after  Tweet This!

Along with timing, having an omnichannel strategy, providing gift card options, and taking advantage of procrastinating buyers, MDG Advertising offers this advice:

Holiday shopping can be stressful and difficult for many people. Some 17% of consumers say the experience is so bad that they actively dread/intensely dislike looking for holiday presents. Why? In part, because there are so many new products and ways to shop that consumers feel overwhelmed. Learn how to help people overcome this challenge.

Here’s the full infographic, Holiday Marketing 2016: 5 Must-Know Trends for Brands

2016-holiday-marketing


© 2016 DK New Media.

Click Here For Original Source Of The Article

Check Also

7 Steps to Creating a Killer Marketing Video

7 Steps to Creating a Killer Marketing Video

Steps to Create Killer Marketing Videos

We’re ramping up an animated video for one of our clients at the moment. They have a ton of visitors coming to their site, but we’re not seeing people stick around too long. A short explainer will be the perfect tool to deploy to get their value proposition and differentiation across to new visitors in an impressive way. Studies show that consumer demand for video content has increased dramatically, with 43% wanting to see more videos from marketers. Videos and animated content have become highly significant in the conversion process, with 51.9% of marketers claiming that video has the best


© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php