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Interview: Rudy Nadilo on Research and Data Visualization

Rudy Nadilo

Rudy Nadilo is the innovative President of Dapresy North America. Dapresy is a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards.

During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which that data is both collected and reported on. In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inception of online research.

Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry and the application of computer technology in these fields. Branding @ The Digital Age by Herbert Myers and Richard Gerstman

Rudy’s lengthy career spans packaged goods, advertising, product management and marketing research. Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales force behind the sales teams where he has been engaged.

Here’s our interview with Rudy where we discuss the Research Revolution and introduce Dapresy’s unique approach to data visualization that enables real-time business decisions.

About Dapresy’s Data Visualization and Business Intelligence Platform

Dapresy‘s platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business intelligence, marketing research and customer experience management.

This convergence of research and visualization allows companies to be visual and clearly show their business model and customer journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions. Visually integrate multiple data streams to put everyone on the same page.

See Data Visualization Examples

Here’s a sample customer journey dashboard below where you can follow your customer’s path to purchase. The platform can integrate all of your survey and satisfaction data in line with real-time data and key performance indicators (KPIs). Dapresy is easily deployed and clearly communicates marketing and research data across the enterprise.

Dapresy-Dashboard-Example


© 2016 DK New Media.

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© 2016 DK New Media.

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