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Kaon AR: A B2B Augmented Reality Platform

Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform™, Kaon AR™ is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers’ actual environment.

On Tango-enabled mobile devices, such as the Lenovo Phab 2 Pro, users can explore product features, unique differentiators, and marketing messages, while demonstrating product workflow and process in simulated, real-life business environments. This can provide a much better engagement in remote sales, trade show environments, briefing centers, analyst briefings, product launches and more.

The effectiveness of a marketing and sales experience is dramatically increased when customers can watch your virtual products or solutions appear in their actual physical space (at scale) and can then contextualize the benefits of that solution because they have that clear visual image.

The platform provides two unique value propositions for B2B marketers:

  • Create Emotional Connections – Customers develop a deeper understanding of the products and become emotionally connected as they learn how the product operates, they can view integrated marketing messages, and explore product options, functions, and features (e.g., remove components).
  • Communicate Value Differentiation – See compelling animations demonstrating the product workflows or processes, so prospects can truly understand the value proposition the context of their specific circumstances and business environment.

Users can capture both photos and up to 10-second videos of the digital 3D Product Models within the existing business environment and share them (via email) with other purchasing influencers.

About Kaon Interactive

Kaon Interactive is a B2B software company. Kaon’s interactive sales and marketing applications simplify complex product and solution stories in a visually engaging way anywhere, anytime, turning prospects into customers. The company’s interactive 3D sales and marketing applications transform product and solution marketing content into visual storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 5,000 Kaon Interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies. 

© 2016 DK New Media.

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