LinkedIn is breaking out a great new feature in the next coming weeks, LinkedIn Website Demographics. Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy.
Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website Demographics lets you filter your website audience by 8 individual professional dimensions, including:
- Job title
- Job seniority
- Job function
- Company size
Website Demographics will allow you to filter by date range to understand whether that recent marketing campaign boosted traffic from your desired audience segments. What’s more, you can now see if you have attracted new pools of prospects to your website. With these insights, you can craft new marketing content designed to better resonate with that audience.
For example, let’s say you run marketing for an IT business and traditionally target US-based technology executives. Looking at your Website Demographics dashboard, you discover that EMEA-based healthcare executives are visiting a product page more than you imagined. Equipped with this knowledge, you can adjust your marketing strategy to target this newly discovered audience.
Website Demographics is giving us some really useful insights about the different segments of our international websites. It’s helping us clearly understand if we’re reaching the right audience with our web marketing strategies and also providing clarity about our web audiences throughout the entire customer lifecycle. Bhanu Chawla, Head of Digital Strategy, Cornerstone OnDemand
LinkedIn Website Demographics is a major leap forward in helping you make more informed marketing decisions to grow your business. With the ability to gather insights before, during or after campaigns, you can improve your strategy and make smarter marketing decisions.
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