Keeping the pedal on the metal
Microsoft’s ultimate goal is for Windows 10 to be installed on 1 billion devices within the first 2-3 years of availability. Sure it’s ambitious, but just 8 months removed from Windows 10’s launch, the OS now finds itself on 270 million active devices.
That’s the word from Terry Myerson, Microsoft’s Executive Vice President of the Windows and Devices Group, who revealed the figure today at Microsoft’s Build Conference. That number means Windows is outpacing the adoption rate of Windows 7 by 145 percent. And remember, these are active devices we’re talking about, so it’s not inflated by people who’ve upgraded to Windows 10 and then rolled back to their previous OS.
If there’s any fuzzy math going on, it’s the alleged forced upgrades that some users raised a ruckus about recently. Microsoft’s taken an aggressive approach to pushing Windows 10 upgrades, and that hasn’t always sat well with customers. More recently, users on Reddit and Twitter complained that Microsoft upgraded their PCs to Windows 10 without their consent when they were away from their PCs for a period of time, like lunch or to sleep at night.
Despite Microsoft’s sometimes controversial tactics, Windows 10 continues to see steady adoption. Of course, it helps that Windows 10 is a free upgrade from Windows 7 and Windows 8/8.1 and will continue to be throughout its first year of availability (possibly longer if Microsoft decides to extend the promotion). It also helps that most new PCs ship with Windows 10.
Does that mean Microsoft will reach its goal of getting Windows 10 on 1 billion PCs by 2018? According to Myerson, Windows 10 is on track to reach Microsoft’s installation goal “in the next few years.”