Tag Archives: digital deals

In a world where more email is sent than ever (up 53% from 2014), understanding what kinds of messages are sent, and when those messages are sent is both useful and important. Like many of you, my inbox is out of control. When I read about inbox zero, I can’t help but be a little pessimistic about the volume and manner in which the emails are responded to. In fact, if it weren’t for SaneBox and MailButler (using my referral links there),

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Subscription-based commerce is not a new concept by any means, but we can thank the extreme connectedness of the modern world for the recent explosion of companies taking advantage of recurring revenue streams. When successful, subscription models will drive healthier profit margins, more predictability for budget and inventory, reduced spending, and increased retention. But there are numerous risks, including the potential for large scale issues that can undermine retention, difficulties with customer acquisition, and the inability to oversee gross product

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© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

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A question that I’ve fielded at two events I spoke at regionally was how companies should be dividing their marketing budget for maximum impact. There’s no easy answer to this. It requires that companies fully comprehend the impact of their current marketing dollars, understanding how each channel impacts the other, and still have some funds for testing and innovation on strategies they have not adopted. One focus of every marketing budget, though, should continue to be search engine traffic. Notice

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OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides a suite to attract, retain, and promote your small business, with tools for every part of the customer journey. OneLocal’s cloud-based tools help you provide best-in-class experiences, connecting

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© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

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I’m sitting in a kiosk in Minneapolis’ airport heading back home to Indianapolis. I just finished doing a keynote at ConceptOne that detailed the Agile Marketing Journey and provided attendees with my Marketing Initiative Worksheet. Grab a copy of that as you read this infographic – it should help you out! Back to the story. I was in Austin at Dell last week presenting to their international teams about podcasting, got home, and left for South Dakota a few days

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Data is in silos. Business and IT are both demanding a unified view of data to help provide solutions to today’s business challenges. Reports providing unified views on integrated data are required so people can look to information that’s crucial for their organizations and instills confidence in their ability to execute and deliver accurate information that’s critical to the company’s success. Data, however, is spread across multiple relational systems, mainframes, filesystems, office documents, email attachments, and more. Because data isn’t

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© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

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The lack of process within organizations on developing content is actually pretty startling. When I receive an email with an error, see an ad with a typo, or click on a link that lands on a page not found… I’m honestly not that surprised. When my agency was young, we made these mistakes as well, pre-publishing content that didn’t make it through a full review within an organization… from branding, compliance, editorial, design, through to the public. Review and approval

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© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

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SendinBlue recently analyzed email campaigns for e-commerce, offline retail and others to reveal the best times to send out email marketing campaigns, and visually displayed the findings in the infographic below. Please keep in mind that your results may vary greatly and it’s great to test these scenarios before jumping to the conclusion that this is optimal for your company. Your subscribers may vary in their behavior – and you may have already got them accustomed to an email sent

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We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some of the top faux-pas you should be sure to avoid when it comes to things you shouldn’t include in your email campaign. They actually provided

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Companies put out some incredible content via social media or other sites that would benefit their brand on their own site as well. However, developing a process where every Instagram photo or Facebook update requires published and updated on your corporate site just isn’t viable. A much better option is to publish a social feed on your site in either a panel or page of your website. Coding and integrating each resource can be difficult as well… but luckily, there’s

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