Clickbank Ad Rotator
Home / Digital & Internet News / The State of Agile Marketing in 2016

The State of Agile Marketing in 2016

Agile Marketing 2016

Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on agile marketing. So how far have we come?

Workfront released their Agile Marketing Survey results conducted online by MarketingProfs, and here are a few key highlights:

  • 41% of marketers are using Agile methods to manage work  Tweet This!
  • 43% of marketers don’t know what Agile is or how it works  Tweet This!
  • 40% of marketers are using a combination of multiple methodologies (waterfall/traditional, Agile, reactive)  Tweet This!
  • 57% of marketers report their work planning processes are lackluster, at best  Tweet This!

There’s even an issue with the marketers that are incorporating agile marketing strategies… as they may be confused as to what agile marketing really is. Only 14% of marketers stated that they deliberately reorganized work based on feedback.

There is a huge opportunity for forward-thinking marketers to bring positive change to their organization through Agile methodologies. Agile focuses on improving the speed, productivity, adaptability, and responsiveness of creative work. Workfront’s Agile capabilities provide an alternative to traditional project management processes by offering an Agile structure that can easily be adopted by users at their own pace, or mixed with more traditional waterfall methods. Joe Staples, Chief Marketing Officer at Workfront

Here’s an infographic with an overview of the results. Read more on how Workfront is enabling marketers to implement agile marketing methodologies on their site.

The State of Agile Marketing in 2016


© 2015 DK New Media.

Click Here For Original Source Of The Article

Check Also

How Julius Is Increasing the ROI of Influencer Marketing

How Julius Is Increasing the ROI of Influencer Marketing

Influencer Marketing

Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and That’s why the total influencer marketing spend is estimated to increase from $1 billion to $5-10 billion in the next five years. But, to date, executing compelling influencer marketing campaigns has been a laborious, time-consuming process. First, you need to search social media accounts


© 2016 DK New Media.

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php