Clickbank Ad Rotator
Home / Digital & Internet News / What is a Brand?

What is a Brand?

Brand

If I were to admit anything about spending twenty years in marketing, it was honestly that I didn’t fully comprehend the impact of a brand across all of the marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more difficult than I ever imagined.

To draw an analogy, the equivalent would be a carpenter that works on the home. The carpenter may understand how to build walls, install cabinetry, edge and trim, install a roof, and basically build a house from the foundation up. But if the foundation was off-center or cracked, he’d know something was wrong but not understand how to actually correct the problem. And that problem will impact everything he works on.

What is a Brand?

The experience and perception of a product or company with a particular name, as provided through its identifying logos, subsequent designs, and the voices that represent it.

It’s why we often bring brand consultants into our engagements nowadays when we ask a few questions and can’t get clear answers before we begin developing marketing strategies for clients:

  • How is the visual representation of your brand perceived by your prospects and customers?
  • Who is the target customer and decision-maker for doing business with your brand?
  • What sets you apart from your competitors? How are you perceived in comparison to your competitors?
  • What is the tone of your content and designs used to effectively communicate to your prospects and customers?

If you look closely to those questions, it’s far less about what you wish to create and more about how what you create is perceived. As the video states, it’s what people think of you on an emotional level.

This video from Borshoff asks and answers the question in this video from a few years ago when they went through a rebranding, What’s in a Brand?

With the mass adoption of digital media – encompassing social media, testimonials, and unlimited content – brands have a far more difficult time maintaining their reputation, repairing their reputation, or making adjustments to their brand. Everything that you produce or that is produced by someone else about your products, services, company, and people impacts your brand.


© 2015 DK New Media.

Click Here For Original Source Of The Article

Check Also

Why We Never Do Press Release Distribution Services Anymore

Why We Never Do Press Release Distribution Services Anymore

Press Release Distribution

One of our clients surprised us today, they let us know that they signed up for a Press Release Distribution service recommended by one of their partners where they could distribute their press release to over 500 different sites. I immediately groaned… here’s why: Press Release Distribution services don’t rank the content you promote at all, so unless someone’s actively listening for specific press releases, they’re often never found in search results. Press Release Distribution services are overrun by terrible,


© 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today!

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php