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What is Webrooming? How is it Different from Showrooming?

Webrooming versus Showrooming

This week I’ve been researching purchasing audio equipment for our studio. I often bounce from manufacturing site, then specialty e-commerce sites, retail outlets, and Amazon. I’m not the only one. In fact, 84% of shoppers check Amazon before shopping  Tweet This!

What is Webrooming

Webrooming – when a customer travels to a store to make the purchase after researching the product online.

What is Showrooming

Showrooming – when a customer purchases online after researching t

The infographic from Koeppel Direct, Webrooming Vs Showrooming: A Retail Marketing Guide to Holiday Shopping, breaks down shopping behavior by generation as well:

  • Baby Boomers – Shop in-store and value one-to-one interaction and expect knowledgeable customer service.
  • Millennials – Shop online and value and influenced by word-of-mouth.
  • Generation X – Shop online and alue email tailored to their interests and buying history.
  • Generation Z – Shop online and via smartphone and value special discounts, free shipping, loyalty perks.

The infographic lays out everything retailers need to know about Webrooming vs. Showrooming, including the types of products most affected by these trends, as well as how to best target different generations during the holiday season.

Webrooming vs Showrooming

© 2016 DK New Media.

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Is Millennial Shopping Behavior Really That Different?

Is Millennial Shopping Behavior Really That Different?

Millennial Mobile

Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust that makes them too different from anyone else. The millennials I work with are fearless… much like I was at that age.

© 2016 DK New Media.

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